Since our launch back in 2006, tastecard has become the UK's largest diners' club. Our current membership base of over 4,300,000 members spend in excess of £600m annually eating out, and most of that at our UK-wide portfolio of fantastic, quality restaurants.
tastecard offers an unparalleled, one-of-a-kind marketing strategy for your restaurant; one that will see you increase the number of new bookings and gain new customers as you access our massive consumer base and your share of our members dining out spend.
Our research shows that 78% of our members choose to eat out only at tastecard restaurants. This kind of devoted customer loyalty (and the resulting increased covers and revenues) is what your restaurant is currently missing out on. We want to change that.
With over 1 million hits a month, the tastecard website is a great way to get news of your partnership with us out there. Not only do we create an individual restaurant page for your venue, complete with high quality images and commentary, we are also able to feature your restaurant specifically to diners in your area. Also available is our popular blog, where keen foodies can visit your restaurant and give an honest review of what they thought.
Even though we're the largest diners' club in the UK, we certainly haven't rested on our laurels. As our membership has grown, we have developed and launched a host of new digital media platforms to reach both new and existing customers. We are continually planning and developing our digital strategy and we are targeting discerning, connected, tech-savvy customers with our app which includes a digital tastecard (which was recently nominated as the UK's best money saving App at the UK 'Appy' Awards, and featured on the BBC's Click programme).
Through our digital marketing platforms, we will spread the word that your restaurant has become part of the tastecard discount scheme! tastecard has a huge, in-house, email marketing database of over 2 million UK members who are total foodies and is complemented by a large social media network; we have over 160,000 likes on our Facebook page and over 14,000 Followers on Twitter!
All that we ask is that you offer tastecard members one of our two offers. 2 for 1 is for 2 diners per card, and offers a discount of buy one get one complimentary on starters, main courses and desserts. Side dishes are not included in the offer.
The other offer is 50% off the total food bill, and is recommended as a group discount. Diners would receive a clean 50% off any food ordered on the a la carte menu. With both offers, drinks are not included in the offer, meaning that you will receive full mark up on wet sales.
Customise your tastecard offer to suit your restaurant
You can exclude Friday and Saturday evenings. The discount is on the a la carte menu only, so any time that this is not served would be excluded. For example, if you only serve a 'set lunch menu' over the lunch period, this time would be excluded from the offer.
You can also exclude Bank Holidays and Celebration Days. These include, but are not limited to Valentine's Day, Mothering Sunday, Father's Day, Christmas Eve and Christmas Day.
Speak to our restaurant recruitment advisors to find the best tastecard solution for your restaurant.
We would love to welcome your restaurant to the tastecard network and we are positive that you will see massive benefits from being part of this continually expanding club.
So there you go... so many reasons to get involved, however we have saved the best reason until last. This is all absolutely FREE of charge to you! At no point in our relationship will we ever charge you for anything.
Please complete the below form and a member of our Restaurant Team will contact you soon!