Give your customers discounts on the things they love.

tastecard is powered by Ello Group . Our dining products help organisations engage and reward their customers by dishing out savings on the things that matter the most to them, from dining, cinema, days out, and so much more.

We bolster the bond between brands and consumers.

We really believe the most impactful loyalty schemes are the ones that feel like an extension of a brand, not just a partner offer. With our home-grown products, expert services, tech, and people, we can increase your brand’s revenue, customer acquisition, and engagement.

We already provide some of the UK’s most recognisable businesses with our clever propositions, with dining, cinema, and days out discounts on tastecard. We’re always innovating and creating clever ways to help our clients deliver rewards that delight their customers.

"Our Meerkat Meals reward has gone from strength to strength, since launching in July 2018. Utilising tastecard’s technology and diverse restaurant partner network, we’re able to offer our customers a unique, easy to use reward that brings friends and families together across the UK."

Julie Daniels, Head of Customer Rewards and Operations at