tastecard gives you 50% OFF or 2 FOR 1 at thousands of UK restaurants... | tell me more


tastecard began life as tastelondon in 2006 with 2 main aims; to help our restaurants by encouraging people to eat out more often, and to help our members by making eating out more affordable. Starting with just 150 restaurants in Central London we quickly grew and re-branded to tastecard in early 2010 as we reached 2,500 nationwide restaurants.

As the recession bit, we gave our members the opportunity to save money without compromising on their lifestyles and helped restaurants to continue trading in the toughest times seen for a generation. Today, with over 3,200,000 members and thousands of restaurants, we are proud to say that our members currently spend in excess of £600m annually in our restaurants; ensuring that our dining co-operative proposition remains strong.

tastecard has grown hugely since our inception and is now the leading diners' club in the UK. We remain true to our roots however, offering our members fabulous value and choice, and our restaurants a veritable army of foodies through their doors!

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The Dining Club Group acquires Hi-Life Diners Club Limited.

The Dining Club Group Limited, a company backed by Bridgepoint Development Capital, has today announced that its wholly-owned subsidiary company... Read More

The Dining Club Group acquires Hi-Life Diners Club Limited.

The Dining Club Group Limited, a company backed by Bridgepoint Development Capital, has today announced that its wholly-owned subsidiary company, State Bidco Limited, has completed its acquisition of Hi-Life Diners Club Limited ("Hi-Life"), a subscription-based dining membership club, from Hi-Life Group Limited.

Management Comments

Matt Turner, Chief Executive of The Dining Club Group, said: "Discounted dining is part of a growing benefits sector. With our support, we are confident that Hi-Life can continue to broaden its geographical footprint and grow its membership and restaurant numbers."

James Tolland, Managing Director of Hi-Life, who will be continuing in his current role, added: "We are delighted to join with The Dining Club Group to help us further promote and grow the Hi-Life brand"

Description of Business Being Sold

Hi-Life is a subscription-based dining membership club. With over 30 years of experience, Hi-Life provides 2 for 1 dining offers at over 4,000 restaurants across the UK and Ireland to consumers and business customers in return for an annual membership fee. Members present their physical or digital Hi-Life membership card at one of the participating restaurants to receive their Hi-Life dining offer. Affiliated restaurants include those owned by world renowned chefs such as Marco Pierre White and Cyrus Tobiwala, as well as leading high street chains and local independent restaurants.

About The Dining Club Group

The Dining Club Group Limited is backed by Bridgepoint Development Capital and part owned by its management. It was incorporated in 2015 to acquire tastecard and the Gourmet Society, dining clubs which collectively offer discounts to members at over 10,000 restaurants across the UK in return for an annual membership fee. tastecard was established in 2005 and has over 3 million members, whilst the Gourmet Society was launched in 2003 and has over 1 million members. Both brands provide access offers through their websites and Apps, in conjunction with either a physical or digital membership card.

About State Bidco Limited

State Bidco Limited is a wholly-owned subsidiary of The Dining Club Group Limited. It was established in 2015 to acquire tastecard and the Gourmet Society.

About Hi-Life Group Limited

Hi-Life Group Limited is the sole parent company of Hi-Life. It does not own any other businesses.


Hi-Life was advised by: legal advice - Carson McDowell LLP (Dawn McKnight and Rachel Craig); corporate finance advice - Grant Thornton (Usman Malik and Joe Pollard).

The Dining Club Group was advised by: financial due diligence - DSW (Rob McCarthy and Jeff Gardner); legal diligence and transactional documentation - Brabners (Andrew Millar, Simon Lewis and James Petts); legal advice - CMS Cameron McKenna (Caroline Hobson and Christine Graham).

About Us

Our Restaurants

We are pleased to feature top nationwide restaurant chains including PizzaExpress, Prezzo, Strada, La Tasca, Zizzi, Marco Pierre White and many more in the tastecard scheme. We also work with thousands of independent restaurants across the UK, with new restaurants joining all the time. Our members can also dine out half price at our large selection of hotel restaurants, such as Hilton, Mercure, Holiday Inn, and Ramada, as well as hundreds of independent hotels nationwide.

Restaurant logos PizzaExpress La Tasca Zizzi Strada ASK Italian Marco Pierre White Prezzo Banana Tree Grand Union Chino Latino

Dear tastecard, just a little email to say a huge THANK YOU! Love eating out and eating out cheaply is a fab idea! Huge appreciation to all of you at tastecard.

Lucinda Randolph

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Phone: 0800 5677 241
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  * Excluding bank holidays

tastecard (Taste Marketing Ltd),
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