tastecard began life as tastelondon in 2006 with 2 main aims; to help our restaurants by encouraging people to eat out more often, and to help our members by making eating out more affordable. Starting with just 150 restaurants in Central London we quickly grew and re-branded to tastecard in early 2010 as we reached 2,500 nationwide restaurants.
As the recession bit, we gave our members the opportunity to save money without compromising on their lifestyles and helped restaurants to continue trading in the toughest times seen for a generation. Today, with over 2,200,000 members and thousands of restaurants, we are proud to say that our members currently spend in excess of £600m annually in our restaurants; ensuring that our dining co-operative proposition remains strong.
tastecard has grown hugely since our inception and is now the leading diners' club in the UK. We remain true to our roots however, offering our members fabulous value and choice, and our restaurants a veritable army of foodies through their doors!
We are pleased to feature top nationwide restaurant chains including PizzaExpress, Prezzo, Strada, La Tasca, Zizzi, Marco Pierre White and many more in the tastecard scheme. We also work with thousands of independent restaurants across the UK, with new restaurants joining all the time. Our members can also dine out half price at our large selection of hotel restaurants, such as Hilton, Mercure, Holiday Inn, and Ramada, as well as hundreds of independent hotels nationwide.
Dear tastecard, just a little email to say a huge THANK YOU! Love eating out and eating out cheaply is a fab idea! Huge appreciation to all of you at tastecard.