Pearl & Groove have opened their brand new store in the heart of Clerkenwell, right in the middle of Exmouth Market. It's full of gluten free cakes, the open plan kitchen means you can watch the bakers bake while sipping a coffee and deciding on which cake to buy. With a range of nationwide deliveries, birthday cakes delivered all over London, a growing vegan range, refined sugar free cakes, dairy free cakes and more you'll be spoilt for choice.