London city guides

What activities to do in London.


Dylan Mitchell

Welcome to London, a city brimming with endless possibilities! Whether you are a tourist eager to explore or a local looking for new experiences, London promises an adventure that is as diverse as its people. Couples will find themselves enchanted by the city’s romantic nooks, from serene parks to the lively theatre scene. For families, London is a playground for kids and adults alike, with a wealth of educational and entertaining attractions for everyone.

With a tastecard in your wallet, your journey through London becomes as rewarding as it is memorable. tastecard is your key to unlocking the best of London without stretching your budget. Whether you're planning a family outing, a romantic escapade, or a solo adventure, let this guide be your compass to the countless experiences that this magnificent city has in store. Get ready to be captivated, educated, and exhilarated as you begin your London adventure.

Family fun in London.

The magic of the London Eye.

Start your London adventure with a bird’s eye view of the spectacular city by taking a ride on the London Eye. This iconic Ferris wheel offers breathtaking views of the capital’s skyline, making it a must-visit for families. As you ascend, you can point out landmarks like the Houses of Parliament and Buckingham Palace to the little ones. With tastecard, you can enjoy this unforgettable experience at 28% off the entry price, making it a budget-friendly family adventure.

A cinematic adventure at Vue Piccadilly and Odeon Covent Garden.

For families who love movies, a visit to Vue Piccadilly or Odeon Covent Garden offers the perfect indoor activity if the rain is falling in an old London town. Both cinemas provide a state-of-the-art movie-watching experience, from the latest blockbusters to family-friendly films. With a tastecard, you can purchase e-codes for discounted tickets, making it an affordable treat for the whole family. If you are looking for some downtime during your adventure, these cinemas are a great escape into the world of cinema for a few hours.

Romantic London date ideas.

A stroll through Covent Garden.

Covent Garden, with its enchanting blend of history, culture, and lively street life, is the ideal setting for a romantic date. Wander hand-in-hand through the cobbled piazzas, enjoy street performances, and explore the many unique boutiques. The area is renowned for its diverse array of dining options too, from quaint cafés to luxurious restaurants, many of which offer tastecard discounts. Whether it’s savouring a gourmet meal or simply enjoying a coffee while people-watching, Covent Garden’s lively atmosphere makes an unforgettable date.

Dinner and Theatre in the West End.

No romantic date in London is complete without experiencing the magic of the West End. Start your evening with a delightful dinner at one of the many exquisite restaurants in the area, taking advantage of tastecard’s dining offers. Then, immerse yourselves in the world of theatre with a captivating show. From timeless classics to modern masterpieces, the West End’s array of productions ensures a memorable night filled with culture and entertainment.

Culinary delights for every visitor.

Afternoon tea experience.

Indulge in the quintessential British tradition of afternoon tea. This elegant experience is more than just tea; it is a celebration of sophistication and Britishness. Choose from a variety of locations across London, from luxurious hotels to quaint tea rooms. Enjoy delicate finger sandwiches, freshly baked scones with clotted cream and jam, and a selection of pastries and cakes, all accompanied by your choice of tea.

Diverse dining with tastecard.

London is a melting pot of global flavours, offering something to satisfy every palate. With tastecard, you can explore a world of tastes at a fraction of the cost. From the spicy aromas of Indian cuisine in Brick Lane to classic British dishes in the heart of the city, tastecard members enjoy exclusive deals like 2-for-1 meals or 25% off food and drink. Whether you're craving authentic Italian pasta, exotic Thai curries, or traditional fish and chips, London's restaurant scene won't disappoint. 

London's culinary scene is as diverse and vibrant as the city itself. With tastecard, you have the key that unlocks a city filled with flavour at great value, making every meal an unforgettable part of your London adventure. Whether you are a food enthusiast or simply looking to enjoy a good meal, London’s delicious delights will be a highlight of your trip.

London is a city that truly has it all - from breathtaking sights and romantic escapades to culinary adventures and family-friendly activities. With a tastecard in your pocket, you're all set to explore the best of London while enjoying fantastic savings. Why wait? Grab yourself a tastecard, begin your London journey, and discover the endless possibilities that this amazing city has to offer. Your next great adventure in London is just a tastecard away!

Images sourced directly from partners and/or their Instagram accounts. All restaurants available on tastecard at the time of publishing.